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Meet Jackie Lane of By the Block Quilting

Each month in the Longarm League, we hold a coaching call with one of our members to talk about their business. This month I sat down with Jackie Lane of By the Block Quilting to talk all things marketing. While League members have full access to that recording, we asked Jackie to share a little more about herself and her business with our blog readers.

Without further ado, let's meet Jackie...

Jackie Lane, By the Block Quilting

Located: Round Rock, TX
In business: Over 3 years
Machine and software: APQS Lucey with Quilt Path
In the Longarm League: Almost 1 year

Where to find Jackie
Instagram: @bytheblockquilting
Best way for someone to contact you for quilting? Email me at [email protected]




What services do you provide at By the Block Quilting?
Edge to Edge quilting, binding services, t-shirt quilts

Do you have any advice for someone just starting out with their business?
Join the Longarm League as soon as you start! I have had a few mentors, but none as comprehensive as the League.

What is your favorite notion for longarm quilting?
Current favorite is the SewTites Magnums!

What's your favorite part of making a quilt?
Piecing the top and quilting it are neck and neck.

Favorite snack while sewing?
Cheese and apples

What other hobbies do you enjoy aside from quliting?
I love to spend time with my family, cross-stitch and watch my daughter swim.



During the coaching call, we talked about Jackie's longer-term goal of getting a healthy queue of mail-in clients and what she could start doing now on in order to reach that point in her business. 'Putting yourself out there' is often difficult for our members in general and a major recurring theme of coaching calls. We talked about taking the posture of being helpful and providing value online and how that can help break through some of our personal reservations when showing up online or locally. 

Thanks to my frequent Amy Porterfield podcast listening, the phrase "do something different" kept popping up in my head when I was talking to Jackie, and that became her pep talk and marching orders at the end of our call. Basically, it means that if any of us want new results in our business, we need to be willing to DSD to make that happen. Makes sense, right? What will that something different be for you? Perhaps you intuitively know what to try next. It's time to go for it! 

If you'd like to watch the coaching call with Jackie or are interested in being a guest, we'd love to have you join us! You can learn more about membership here.

Thanks so much for talking with us this month Jackie!


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We'd love to share a little bit about how we support longarm quilters through education and community. Updates typically go out on Wednesdays - we'd love to stay in touch with you!